Director: Dragon Pineda
CD: Mayette Guerrero
Copy: Barbie javier
Art Director: Papang or Dean? (confuuused)
Thursday, January 8, 2009
Anti-Kidnapping Plug for NAKTAF (2004)
Concept/Copy: Barbie Javier for Hearts & Minds Comm. Group
Graphics/Direction: Bobet Villanueva
The challenge was to feature 30 or so wanted kidnappers' faces in the whole TVC. So I sat down and enjoyed making the voice over copy as intriguing and fear-laden as possible, with a simple insight that "vicious people like these are lurking around, masking themselves as any ordinary juan." Scary thought. And fortunately, we got the message across quite effectively. They should not go unpunished.
Wednesday, January 7, 2009
Subscribe to:
Posts (Atom)
-
Helping big brands create impact on Radio There is an attempt to ride on the Kpop / Pop music vibe as consumers are very much attracted to t...
