MULBERRY Pre-School Brochure

Perpetual Billboards (along South Super)

A freelance stint at MyLeftHand Company of good friend and co-bene girl, Peachy Marasigan. Above are the runners up. Below is the approved one, and i think it's still up as of the mo. :)

DUTY FREE (runners up)

These were presented together with the illustrated and approved ones. Interesting din, with a lifestyleish feel. Very un-DUTY FREE so to speak and dressed up like a real mall. My intention in fact.

Concept/Copy: Moi

Art direction: Kate Almario

Feeling pro-bono

too bad these bid materials did not see light. i liked the emotional bent in ads like these :)

an attempt during my stint at Hearts & Minds Comm. Group

Concept/Copy: Moi

Art Direction: Butchie Pena

Manile Pen Ad

An indian feast which originally coincided with valentine's day...but of course, things change, so directions and dates changed eventually. neverthless, kahit compre i loved this! The approved version ("8 glasses in one sitting"), is lost somewhere in makati. (hehe)

(Art direction by Tito Dean delos Santos)

Insular Life Thematic Campaign Circa Leo year 1999

During those times, we tried to further establish the brand in the minds of consumer as being a part of every stage of your life. Ergo, the play on including it as a part of the headline.

Copy: Moi

Art Direction: Papang!

DUTY FREE Streamers/Flyers